poke bowls and sushi on the rocky Santa Cruz coast

born in santa cruz

A UC Santa Cruz student's solution to a beach town lacking real authentic poke. Made fresh. Every time.

pre-order now

O  R  D  E  R  S

orders are open
pre-order now

closes monday at 6 pm

O  R  D  E  R  S

pre-orders are
currently closed

order by 8 pm the night before · pickup tue & thu–sun · delivery to ucsc tue, thu & fri

inoa poke bowls and sushi close-up on Santa Cruz rocks

our story

"quality over
quantity"

A UC Santa Cruz student always wondered why a famous beach town like Santa Cruz didn't have an authentic Hawaiian poke spot — so he created inoa. He's been selling food ever since high school and it's been his dream to open up a poke spot on the beach since he was a kid.

Every box is prepped by hand using ahi sourced fresh from the Honolulu Fish Auction — Hawaii's premier fish market — alongside locally grown seaweed and produce. A one man show that prioritizes quality over quantity, every time.

ahi tuna · origin

All ahi at inoa is sourced
from the Honolulu Fish Auction

Hawaii's premier daily fish market — where the world's finest sushi restaurants source their tuna.

as seen in

proud to source from

Stagnaro Brothers
Monterey Bay Seaweeds
Royal Hawaiian Seafood
Ham Produce & Seafood Hawaii
Catering

poke bars &
event catering

From intimate office lunches to 200-person parties, inoa brings Santa Cruz poke to your event. Build-your-own poke bars, individual catering boxes, family-style trays, and sushi bakes — all made fresh and delivered to Santa Cruz County and the Bay Area.

Explore catering
$22 Poke bar / person
$65 Trays from
$20 Boxes from
inoa poke catering — build-your-own poke bar setup

find
us

location

100 Enterprise Way
Scotts Valley, CA 95066

hours

tue, thu, fri, sat, sun12:00 – 3:00 pm pickup
tue, thu, fri 4:00 – 6:00 pm delivery to UCSC
monday & wednesday closed

order by 8 pm the night before · pre-order now

pre-order now

© 2026 Inoa Food Group LLC