poke bowls and sushi on the rocky Santa Cruz coast

born in santa cruz

A UC Santa Cruz student's solution to a beach town lacking real authentic poke. Made fresh. Every time.

inoa poke bowls and sushi close-up on Santa Cruz rocks

our story

"quality over
quantity"

A UC Santa Cruz student always wondered why a famous beach town like Santa Cruz didn't have an authentic Hawaiian poke spot — so he created inoa. He's been selling food ever since high school and it's always been his dream to open up a poke spot on the beach.

Every box is prepped by hand using locally sourced fish, seaweed, and produce. A one man show that prioritizes quality over quantity, every time.

the poke

Poke is an authentic Hawaiian staple — fresh, diced raw fish marinated in a blend of sauces and seasonings. At inoa, every batch is made by hand using locally sourced fish and prepared the same day it's served.

shoyu

what it tastes like

Clean, savory, and oceanic. The shoyu marinade lets the quality of the fish speak — balanced with a touch of sesame and the briny depth of ogo seaweed.

key ingredients

ahi or salmon · ogo seaweed · soy sauce · sesame oil